Tag Archives: Social Media Blog

Klout Perks

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On Friday, I received a fun surprise in my inbox:

Klout Perks | The Social Lights Blog

I was intrigued, so I signed into Klout (which I haven’t done in AGES) to see what this Perk was all about. Sure enough, there it was, waiting for me to claim it.

SonyKloutPerk | The Social Lights Blog

In two easy steps:

1)   Learn More, which took me to this landing page:
SonyKloutPerk | The Social Lights Social Media Blog

2)   Verify Address

Voila! I had a new Sony Walkman W en route to my mailbox.
SonyKloutPerk | The Social Lights Social Media Blog

But that’s not all….

I wondered if this was for real. Surely, there was a catch. But one email later, I received a confirmation email that my Perk was in fact on the way!
SonyKloutPerk | The Social Lights Social Media BlogAt this point I was stoked and my first instinct was to share with everyone what I just won!

SonyKloutPerk | The Social Lights Social Media Blog

Note: Notice how Klout controls the message here? I did add my own twist to the automated message, but used the same hashtag #FitnessWalkman, tagged the brand @Sony, and followed the hyperlink, which leads people to this landing page:

SonyKloutPerk | The Social Lights Social Media Blog

And then I tracked the hashtag to see how many others had done the same. Social minds think alike:
Klout Perks | The Social Lights | Social Media Blog

Based on the social conversations and people’s reaction to the Perk, Klout received great consumer feedback —this may have been one of the most successful KloutPerks campaigns ever!

So now I wait for my Sony Walkman MP3 to arrive. Surely the brand will follow through on the Perk, or they will have an army of backlash on social media…

P.S. The only other Klout Perk I have redeemed was the Red Bulletin Magazine. I received the Perk last April and I look forward to it every month!

 Klout Perk Red Bull | The Social Lights | Social Media Blog
TheRedBulletin | Red Bull Klout Perk | The Social Lights Blog

 Have you gotten any good Perks? Tell us about it.

What We’re Into Right Now…

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1. Making websites do the Harlem Shake!

Try it out: http://hsmaker.com/
The Social Lights | Work PageHere’s one we did of our Clients page - http://bit.ly/WRPfxI  Clearly, our clients ROCK!

2. Creative use of the Vine app

Behind-the-scenes glimpse at New York Fashion Week:

Foodstagramming. On a whole new level:

 

3. VineRoulette –  A search engine for Vine videos!
Vine Roulette | The Social Lights Blog
Try it here: http://www.vineroulette.com/ 

Welcome to the Team Addie & Laura!

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We’re excited to welcome our newest team members, Addie (Adelaide) Stiff and Laura Siirila to The Social Lights team! Addie is on board as our official Collegiate Field Specialist and Laura is our Restaurant/Hospitality Community Manager.

Addie Stiff - Field Specialist at The Social LightsAddie Stiff

“As a student majoring in entrepreneurship, I’m very excited to start working and learning with The Social Lights. It’s not only inspiring to hear about their journey as young entrepreneurs, but it’s also an honor to become a part of it. I was enthralled to accept the position of Collegiate Field Specialist!”

Addie declared her major last spring and couldn’t be more happy with her decision. She says, “I have always enjoyed coming up with new business ideas and pitches, so it’s quite perfect.” Outside of school, when she has time, of course, she’s quite the talented artist and DIY-er. Addie says, “This summer I bought a $6.00 desk from Goodwill and gave it a total remodel. My friends always ask me where I bought it and never believe me once I tell them my secret.”

Addie Stiff | The Social Lights Field Specialist

As you can imagine, Addie is a bit addicted to Pinterest and HGTV. She says, “When I’m not occupied with a project, I enjoy doing what most 21 year-olds enjoy doing, going to bars and restaurants! I love checking out new places within the metro-area – I always run into an awesome new beer or tasty burger.”

Addie’s excited to check out many new places with The Social Lights and study how college students are using social media in order to come up with creative collegiate campaigns! We are very excited to have Addie on the team, and it sounds like she’s equally excited, ” I’m pumped for what’s ahead!”

Laura Siirila - Community Manager at The Social LightsLaura Siirila

Laura is currently a student at the University of Minnesota where she is majoring in Strategic Communication and minoring in Management. She is excited to be working with The Social Lights as a Community Manager because it is a great fit for her career aspirations. Her studies at the U of M have thoroughly prepared her for marketing through social media and helping clients create a positive online presence.

When Laura is not busy with classes, she is working on a craft project, exploring nature or going out with friends.