Social Media for Business [INFOGRAPHIC]

Social-Media-for-Business-Infographic

Ever wondered what social media can do for your business?
What’s the point of spending time on social, anyway?

Click to view Full Size.

Like this infographic? Feel free to share it!

WOODCHUCK: Social Media Spotlight

Woodchuckcase-Photo

WOODCHUCK: Authentic, truly American-made products. We bring jobs back to America, nature back to people, and quality products back to consumers.

I had the pleasure of meeting with WOODCHUCK founder Ben VandenWymelenberg back in 2011, when the company was brand new. Since then, the innovative tech accessories brand has evolved into a unique fashion brand. Luckily, WOODCHUCK still maintains their attention to detail, level of customization, and dedication to getting people outdoors. They provide a line of premium products with a focus on the why, ringing true to their mission, “A world more connected to nature.”

Woodchuck_Products_2014From a social media standpoint, WOODCHUCK is killing it.
Their presence spans: Facebook | Twitter | Pinterest | YouTube | Google+ | Instagram

While they post a variety of content on these channels, Ben has found that content with a focus on company culture and peeks behind-the-scenes at WOODCHUCK HQ get the highest engagement rates.

The best part of WOODCHUCK’S digital marketing efforts? They currently don’t need to engage in any forms of paid advertising. While the competition is loading up on Google AdWords and other paid traffic-driving tactics, WOODCHUCK can rely on word-of-mouth and social media to do the work for them. Additionally, unlike many of the big box and run-of-the-mill tech accessory brands, WOODCHUCK doesn’t need to discount.

Woodchuckcase

But they tried the whole discount thing once and it worked really really well…

On Black Friday they ran a Facebook Promotion for $1.00 phone cases. Although that price didn’t even cover the cost of materials, they wanted to do an unbelievable deal and see how much traction they could get on social. The paid FB post got global exposure and 750+ orders piled in during a short window of time. The flash sale not only drove brand awareness and website visitors, it also brought them 500+ new Facebook fans and customers from dozens of other countries–all with just a sliver spent on paid promotion.

As for Twitter, Ben admitted to getting into it “just recently.” Before he didn’t really see the point, but now actively tweets and follows individuals on the platform. It’s been extremely successful, especially as a “quick and easy way to get a hold of people” he says.

WOODCHUCK has taken a thought leadership approach on Twitter and it’s put them in a really good place. In recent “How did you hear about us?” discussions with new business customers, more than a handful have cited “Twitter.”

Woodchuck_Photos

How does Team WOODCHUCK set themselves apart from the competition? In a number of key ways…

A focus on The Why gives their company longevity. From the very start the founders decided they were going to build a brand, rather than simply sell products. The brand has always been the focus. “We continue to push ourselves,” says Ben, “positioning the brand like Patagonia vs. a boring tech accessory e-retailer.”

In a recent Inc. article titled, Seth Godin on What Marketers Are Getting Wrong, Godin stated, “It’s not just stuff. People have enough stuff, but they don’t have enough meaning.”

WOODCHUCK connects with customers on a deeper, more emotional level by having a strong focus on their mission and dedication to being 100% Made in the USA (which none of their competitors can fully claim). For this reason, they’ve pulled their products off Amazon. “We know we’re not the cheapest” says Ben, “but our customers highly value our brand and mission.”

To see their current product line, check out:  http://www.woodchuckcase.com/pages/fall-2013-lookbook.

P.S. We speak from experience when we say WOODCHUCK products make great corporate gifts and branded swag!

A Q+A with Luke Thompson: Minnesota Man, Social Media Stud

You probably recognize Luke Thompson (Mippey5videos) from his hilarious YouTube parody videos which include spoofs of California (Minnesota) Girls, Gangnam Style, Call Me Maybe, and Thrift Shop. I had the pleasure of learning a little bit more about Luke, the Ford Fiesta Movement he was recently involved with, and his unique approach to social media.

Luke Thompson | Minnesota Man - A Social Media Case Study

First: Do me a favor and check out Luke’s profile on FiestaMovement.com

Q1: So, Wiffleball, YouTube, and Cheez Its huh? In that order?
Let’s focus on YouTube. Why do you like it so much? Where do you draw inspiration from?A1Haha yes, in that order. Although Cheez Its could be interchanged with Sour Patch Kids.

I like YouTube because I can live out my inner rockstar. I can pretend to be a rapper, singer, actor or whatever depending on the video. Fortunately, some people like to watch too! My inspiration comes from my showers. They are long. While I prune, I seem to come up with most of my ideas.
 
Q2: You have 46,090 YouTube subscribers and counting. That’s pretty impressive. How did you get therecan you tell us about that process a bit (where it started, how it’s evolved)?
A2: Thanks! 46,000 is a fun number to throw out there, but the most rewarding aspect is the interaction with viewers. I read all the comments and try to reply to as many as possible on YouTube, Twitter, Facebook, etc. As for the process, I’m still trying to figure it out, ha. I used to just make parody videos in my college dorm, but have now evolved into doing original comedy songs. I like the challenge of the originals because with a parody the joke is pretty much set up, and I just have to come up with punchlines. With originals, I have to set up the joke, and deliver the punchlines without an original song to base it on. I also have been doing more vlog type videos lately to connect with the audience on a more personal level.
 
Q3: We’d love to hear about the #FiestaMovement – what is it and how did you get involved?
A3: The Fiesta Movement was a sweet experience where Ford gave me a 2014 Ford Fiesta for almost a year, and paid for gas, insurance and some video expenses. Every month I was given a challenge to complete via YouTube video. I got to go scuba diving, play polocrosse, and travel all over the country. The most rewarding part of the experience was getting to meet a bunch of cool people that I had been watching on YouTube forever. And they were my peers! I tried not to act like a crazy fan around them.
 
Q4: What’s one highlight you’ve had as a Fiesta Movement agent?
A4: The highlight of the Fiesta Movement was getting on a plane to Washington, DC to pick up my car and just laughing as the plane took off. I couldn’t believe my YouTube videos were getting me flown across the country. That stuff doesn’t happen.
 
Q5: How do you use other social media channels to cross-promote your YouTube content?
A5: I use Facebook, Twitter and Instagram to filter towards my YouTube channel. Instagram is probably my favorite right now, although it’s mostly pictures of myself. Maybe that’s why I like it. Hmm. I’ve tried doing the whole Tumblr thing as well, but can’t seem to figure it out. If anyone is interested in running my Tumblr, I’ll pay you $1.
 
Q6: How do you plan out your social media content?
A6: I don’t. I probably should. A year ago I’d upload every Wednesday, but having a day job kind of limits my ability to stick to an upload schedule. So I pretty much just post when I feel like it.
 
Q7: How do you analyze the success of your content?
A7: Views are nice to get, but I’d rather have engagement. Comments, people “liking” things, etc. A couple years ago I would get more views, but the engagement wasn’t where it is today. That’s what I’m trying to build up now, and what keeps people coming back for more.
 
Q8: Which YouTube video of yours should our readers go watch right now?
A8: Everyday Girl. It was my favorite of 2013. It started as a comedy song, but slowly developed into a song with a deeper underlying message.
 
Q9: What’s next for you?
A9: I’m probably gonna change underwear. I think the pair I have on shrunk like 2 sizes in the wash, and it was a problem all day. After that, I’ll begin writing a new original comedy song. Or maybe I’ll do a parody to Say Something. Hmm. I don’t know if I can sing well enough for that.

Q10: Which question do you wish I’d asked?
A10: “Hey Luke, my best friend Emma Watson was wondering if you wanted to go on a date with her?”
 
Q11: What is your answer to #10?
A11: Sure, but she’ll have to wait her turn.
 
A Q+A with Luke Thompson: Minnesota Man, Social Media Stud
And that’s a wrap! Did you find this post interesting? Want to read more like this? Lettuce know in the comments below. Or like, Twitter works too – @TheSocialLights.