SocialMediaRockstarsEvent1 Recap from Social Media Rockstars Conference 2014

On Wednesday, September 17, a group of social media experts and enthusiasts gathered in western Minnesota for the Social Media Rockstars Event. The Social Lights were there to be a part of the action, and it was a day packed …

CoffeeChat Coffee Chat: The Truth About Social Media Careers

When people say they “do social,” what exactly do they mean? This question has been on many minds lately, so we decided to shed some light on the emerging career path of the Social Media Manager and dig into what these …

Gina+Will-DinkytownStore-1 Gina + Will Store Opens in Dinkytown, Encourages #Selfies

Gina + Will is a brand new resale shop situated in the heart of Dinkytown {Minneapolis, MN}. Launched by our client Goodwill/Easter Seals MN, Gina + Will is a young adult concept store catering to the collegiate demographic. We launched …

ProductPoetGraphic An interview with The Product Poet

This is the second installment of three exclusive interviews with attendees of this year’s Social Media Training Bootcamp. We asked each attendee the same questions about social media, marketing, and the relationship between brands and their consumers. Today’s Q&A is with the …

Screen Shot 2014-07-08 at 9.00.13 AM Social Media Spotlight: Enplug Live Displays

When I came across the Enplug Live Social Media Display (thanks for the tip, @Woodchuck!),  I couldn’t help but imagine the thousands of possibilities enabled by their technology: In order to dig a bit deeper into the realm of possibilities, I had the …

Screen Shot 2014-06-12 at 12.49.07 PM Social Media Bootcamp 2014: Day 2 in Review

If you missed Day 1 of Social Media Bootcamp 2014, chances are you missed Day 2 of Social Media Bootcamp, too. It went down like this: Day 2 kicked off on a high note with Jim Cuene of GoKart Labs …

The-Social-Lights-New-Team-Members.jpg Meet Jaclyn and Zach

They’re new around here! Jaclyn Hansel From rappelling off 20-story buildings to a exploring abandoned brewery caves this girl craves adventure, always with a camera by her side. Jaclyn left Iowa State University with a degree in visual communications, a …

Screen Shot 2014-06-12 at 12.49.07 PM Social Media Bootcamp 2014: Day 1 in Review

Didn’t make it to Social Media Bootcamp 2014? Here’s a taste of what you missed… “Think Like a News ‘Preditor’” was the opening keynote presentation by Erica Hanna of BringMeTheNews. As Social Media Engagement and Branding Director at BringMeTheNews, along …

Eureka-1 The Social Lights Wins Eureka! Award for Innovation

Last week we were honored to receive a Eureka! Award for Innovation in the Advertising category for the development of the first-ever Community Manager Training Program and Traveling Community Manager position. Read the full article on bizjournals.com. On that note… Social Media training is …

Screen Shot 2014-06-12 at 12.49.07 PM Social Media Bootcamp: Speaker Lineup

If content is king, then our 2-Day Social Media Training Bootcamp is the Elvis Presley of social media bootcamps (minus the peanut butter, bacon, and banana sandwich). This year, we have a jam-packed program featuring some of Minnesota’s brightest content creators …

Social-Media-for-Business Social Media for Business [INFOGRAPHIC]

Ever wondered what social media can do for your business? What’s the point of spending time on social, anyway? Click to view Full Size. Like this infographic? Feel free to share it!

The-Social-Lights-Panel-Discussion.jpg Community Management: Putting it into Practice – A Panel Discussion

Our upcoming 2-Day Social Media Training Bootcamp will wrap up with a dynamic panel discussion titled, “Community Management: Putting it into Practice.“ It’s like The View over cocktail hour: peers passionately discussing (and sometimes disagreeing) about their craft. The goal …