RTM-2015 Are You Ready for RTM in 2015?

Some of the best Real Time Marketing (RTM) is brushed off as brands getting lucky or just being in the right place at the right time. In a few instances this is true. But smart brands know that there are …

unnamed Social Media: 4 Factors to Focus on in 2015

In 2014, we saw video apps take off (mobile video impressions grew 350%), new networks like Yik Yak and ello emerge, and a movement toward high quality images and “Images for Information” instead of plain text or standard images. We …

When-to-use-hashtags-on-social-media To hashtag or not to hashtag?

Each social media platform has its own set of best practices when it comes to hashtags, and we think it’s time someone put together a little cheat sheet to keep track. When used in the correct way, hashtags help amplify …

unnamed 5 Key Takeaways from #SMBMSP72 – Social Media Case Studies

This month’s Social Media Breakfast kicked off as it usually does – with coffee, bagels, and bacon! We all got our tweeting fingers ready and dug in to case studies from Jaclyn Grossfield, Lee Odden, and Casey Hall. Here are …

Still-Kickin-Shirt Still Kickin: How one couple’s favorite T-shirt is fighting cancer and replacing cancer memes

Social media is awash with causes to support. Kickstarters, honorary days and months, and awareness campaigns are all part of our daily digital consciousness. However numerous they may be, these social campaigns can make a big difference within our local circle of …

926152_243695422502355_616248859_n The Social Lights Celebrate Love Your Melon Day – October 22

Love Your Melon Donates 1,000 Hats to Children Battling Cancer Across the U.S. on ‘Love Your Melon Day,’ Oct. 22, 2014 MN-based non-profit Love Your Melon, will host the second annual “Love Your Melon Day” on Oct. 22, 2014. The …

SocialMediaRockstarsEvent1 Recap from Social Media Rockstars Conference 2014

On Wednesday, September 17, a group of social media experts and enthusiasts gathered in western Minnesota for the Social Media Rockstars Event. The Social Lights were there to be a part of the action, and it was a day packed …

CoffeeChat Coffee Chat: The Truth About Social Media Careers

When people say they “do social,” what exactly do they mean? This question has been on many minds lately, so we decided to shed some light on the emerging career path of the Social Media Manager and dig into what these …

Gina+Will-DinkytownStore-1 Gina + Will Store Opens in Dinkytown, Encourages #Selfies

Gina + Will is a brand new resale shop situated in the heart of Dinkytown {Minneapolis, MN}. Launched by our client Goodwill/Easter Seals MN, Gina + Will is a young adult concept store catering to the collegiate demographic. We launched …

ProductPoetGraphic An interview with The Product Poet

This is the second installment of three exclusive interviews with attendees of this year’s Social Media Training Bootcamp. We asked each attendee the same questions about social media, marketing, and the relationship between brands and their consumers. Today’s Q&A is with the …

Screen Shot 2014-07-08 at 9.00.13 AM Social Media Spotlight: Enplug Live Displays

When I came across the Enplug Live Social Media Display (thanks for the tip, @Woodchuck!),  I couldn’t help but imagine the thousands of possibilities enabled by their technology: In order to dig a bit deeper into the realm of possibilities, I had the …

Screen Shot 2014-06-12 at 12.49.07 PM Social Media Bootcamp 2014: Day 2 in Review

If you missed Day 1 of Social Media Bootcamp 2014, chances are you missed Day 2 of Social Media Bootcamp, too. It went down like this: Day 2 kicked off on a high note with Jim Cuene of GoKart Labs …