The-Social-Lights-SM-Training-Bootcamp.jpg 2-Day Social Media Training Bootcamp: Twin Cities – Coming this June!

The Social Lights® Training Institute is pleased to present a 2-day social media training course covering all things content. You’ll leave this program with the knowledge and know-how to build and execute a sustainable content strategy for your company. Join us on Wednesday, June …

ads3 #SMBMSP65: 8 Golden Rules for Sure-Fire Success with Facebook Ads

Anyone who manages social media on behalf of a brand knows the frustration of seeing little to no post interaction, despite posting decent content. Facebook’s organic reach has taken a nosedive in recent months, making Facebook advertising a requirement in …

TSL-Blog-Featured-Image Twin Cities Social Media Spotlight

Did you catch our Social Media Spotlights this year? We’ve had the opportunity to interview some talented individuals and inspiring organizations – all using social media to get the word out about their brands. We spoke with Luke Thompson (Mippey5videos on …

Woodchuckcase-Photo WOODCHUCK: Social Media Spotlight

WOODCHUCK: Authentic, truly American-made products. We bring jobs back to America, nature back to people, and quality products back to consumers. I had the pleasure of meeting with WOODCHUCK founder Ben VandenWymelenberg back in 2011, when the company was brand new. …

1661124_693406984035517_2015993613_n Internship Alert: Join The Social Lights, Social Media Marketing Agency this Summer!

The Social Lights® is seeking a summer intern! Maybe two. Interested? Responsibilities • Assist with developing social media marketing campaigns • Assist with developing social media content calendars • Assist with social media monitoring and management (Software experience is a +) …

Writing-for-Social-Media-Workshop-MN-2 Writing for Social Media Workshop: A Recap

Thanks to all who joined us for our very first Social Media Workshop of the year!   #writing4social pic.twitter.com/5kNStvnu9m — Alexandra Green (@ALGREENmpls) March 14, 2014   Know your audience and communicate with purpose via the 3 C’s: Be clear, …

379dd49c9a6211e38c14121c8f877194_8 Sneak Peek – Writing for Social Media Workshop

Our Writing for Social Media Workshop is quickly approaching! Curious to hear what we’ll be covering? Here’s a taste:

Love Your Melon - The Social Lights Blog Love Your Melon: Behind-the-Scenes with the Smile Tour Superheroes

What started as a class project has turned into a national movement dedicated to improving the lives of children battling cancer. It has been truly inspiring watching founders Brian Keller and Zachary Quinn pitch this business idea (as part of the …

Jeff and Joey - Founders of Drumlite / iWDrums DrumLite: Fails on Kickstarter; Rocks out at Super Bowl

DrumLite™ founders Jeff Sevaldson and Joey Nesbitt I had the opportunity to interview Jeff Sevaldson, a former UST classmate of mine who is the Co-Founder of DrumLite™. No, I wasn’t compelled to interview them because their name also contains a play on the word “Lite / Light,” …

Luke Thompson | Minnesota Man - A Social Media Case Study A Q+A with Luke Thompson: Minnesota Man, Social Media Stud

You probably recognize Luke Thompson (Mippey5videos) from his hilarious YouTube parody videos which include spoofs of California (Minnesota) Girls, Gangnam Style, Call Me Maybe, and Thrift Shop. I had the pleasure of learning a little bit more about Luke, the Ford …

#SB48 #SB48: Social Media Winners and Losers

Super Bowl Sunday has come and gone and thousands of brands wanted a piece of the action. Here’s a few we’ve selected as winners and losers in what some were calling the #BrandBowl: Winner DiGiorno has been on top of …

Feat The Social Lights eNews: January 2014 Edition

Wondering what we’ve been up to? Well… If you haven’t heard, we have an upcoming workshop centered around the most essential element of social – writing. Join us for an engaging session on Friday, February 21st.