Jim Norton and Taylor Carik, photo by Becca Dilley / Heavy Table Post-Serial Podcasting in the Twin Cities: The Weekend Starts Now

Two Twin Cities niche media champions – James Norton from The Heavy Table and Taylor Carik from Secrets of the City (SotC) – have joined forces to produce The Weekend Starts Now, a triumphant new local podcast series, with help from audio engineer …

original-2038-1437000185-11 #TrendsTuesday: Facebook shops and new ways to Snap

Social media evolves at the rapid-fire pace of the internet. Here’s a rundown of some of the most recent and relevant social media news and trends, so you can keep up with new possibilities and changing functionality. Ever since Facebook …

job-app Calling All Social Media Professionals… We’re Hiring!

Do you have a passion for doing meaningful work, a strong desire to never stop learning, and an insatiable curiosity about the future of technology and communications? Well, you’ve come to the right place. Our approach to social media strategy combines all …

2015-05-14 18.33.25-1 The Startup Capital of the North

The Twin Cities are a fertile ground for creative thought, technological innovation, and savvy business people. This was made especially concrete at Beta.MN 2.0, an event allowing local startups to demo their products while meeting and mingling with entrepreneurs, investors, and supporters. …

RTM-2015 Are You Ready for RTM in 2015?

Some of the best Real Time Marketing (RTM) is brushed off as brands getting lucky or just being in the right place at the right time. In a few instances this is true. But smart brands know that there are …

unnamed Social Media: 4 Factors to Focus on in 2015

In 2014, we saw video apps take off (mobile video impressions grew 350%), new networks like Yik Yak and ello emerge, and a movement toward high quality images and “Images for Information” instead of plain text or standard images. We …

When-to-use-hashtags-on-social-media To hashtag or not to hashtag?

Each social media platform has its own set of best practices when it comes to hashtags, and we think it’s time someone put together a little cheat sheet to keep track. When used in the correct way, hashtags help amplify …

unnamed 5 Key Takeaways from #SMBMSP72 – Social Media Case Studies

This month’s Social Media Breakfast kicked off as it usually does – with coffee, bagels, and bacon! We all got our tweeting fingers ready and dug in to case studies from Jaclyn Grossfield, Lee Odden, and Casey Hall. Here are …

Still-Kickin-Shirt Still Kickin: How one couple’s favorite T-shirt is fighting cancer and replacing cancer memes

Social media is awash with causes to support. Kickstarters, honorary days and months, and awareness campaigns are all part of our daily digital consciousness. However numerous they may be, these social campaigns can make a big difference within our local circle of …

926152_243695422502355_616248859_n The Social Lights Celebrate Love Your Melon Day – October 22

Love Your Melon Donates 1,000 Hats to Children Battling Cancer Across the U.S. on ‘Love Your Melon Day,’ Oct. 22, 2014 MN-based non-profit Love Your Melon, will host the second annual “Love Your Melon Day” on Oct. 22, 2014. The …

SocialMediaRockstarsEvent1 Recap from Social Media Rockstars Conference 2014

On Wednesday, September 17, a group of social media experts and enthusiasts gathered in western Minnesota for the Social Media Rockstars Event. The Social Lights were there to be a part of the action, and it was a day packed …

CoffeeChat Coffee Chat: The Truth About Social Media Careers

When people say they “do social,” what exactly do they mean? This question has been on many minds lately, so we decided to shed some light on the emerging career path of the Social Media Manager and dig into what these …